Diverse Neighbors Drinking Party Yard ConceptLast year I spoke directly (well, via GoToMeeting) with a thousand or more agents.
What surprised me was that most hadn’t learned to connect with their client bases (CB) or how to engage with their neighbors. So I thought, well, a primer might lend a little direction, so here goes.
Point #1 Nurture your client base – friends, family, and former clients
The best business comes from our friends, family, and former clients. Stop chasing people you don’t yet know and connect with your Client Base – Acknowledge them, go to breakfast with ’em, have dinner with ’em, update ’em on the market, share you successes and failures with ’em, get to know their families, kids, etc.
Point #2 Get to know your neighbors
What are their names? – The neighbors to the left, right, across the street, and in the backyard?
10 easy ways to get to know your neighbors
Invite the neighbors over for dinner. Attend parties that you’re are invited to by your neighbors. Host a music share party in your home (everyone brings 5 favorite songs and discusses). Organize a tasting tour on your street (everyone sets up food and a table on their deck or porch). Host a game night (yard games outside or board games inside). Plow everyone’s drive at least once per winter being sure to leave a ‘courtesy of card’ on each door. Give your extra produce to neighbors. Do a summer BBQ every Friday night and invite others to contribute. Set-up a meet your neighbors night with drinks in your driveway or front yard.
Simply put, before anything else, commit to building relationships with your client base and neighbors and good things will follow.
It’s really that easy.
Now go ahead, have fun, and engage!
-You’ll be glad you did. 🙂
P.S. Agentjet ONE™ has a cool feature that allows you to upload a list of friends, family, and former clients (FFFC). Once added, Agentjet ONE™ auto-invites them to use your site to muse, peruse, and seriously search for homes on your “Safe-Haven” home search site where they won’t be bothered by every Tom, Dick, and Mary like they would be when searching on Big Kahuna sites like, Zillow, Trulia, Realtor[dot]com, and Homes[dot]com.

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