As part and parcel of what we are  doing here at Agentjet, in a Kaizen sort of way, is trying to ascertain the absolute most efficient ways to turn clicks-to-leads. You see, we don’t farm this stuff out, we do it ourselves.     Click-to-lead conversion is the thing that put us on the map. And […]

  What is data mining?   Data mining is the process of finding patterns through the collecting, searching, sorting and analyzing information provided by big data companies and online programs. Data miners have found that they can take this data and use it to better serve clients. There is almost nothing unavailable to a data […]

I’ve noticed that there are certain principles that when understood and applied make it easier to create and retain relationships and convert leads to closings.   But rather than bore you with a list, I’m gonna tell a story – a  fishin’ story. I promise this is not about the one that got away so […]

Things have changed… is an “always-to-be-expected” condition here at our tech center in Ann Arbor, Michigan.   Heraclitus, the pre-Socratic Greek philosopher observed that “…change is a constant” and what he meant is that change is occurring continuously.   If he were alive today, roaming through the hallways here at Agentjet, he would conclude the same thing […]

Because I have been converting online leads to closings for more than 10 years, I’m often asked how long it takes and my answer is always the same. – It depends on the lead.   What I’ve found is that 1-5% of my leads are “ready now” buyers. These are folks who have their “ducks-in-a-row” […]

I recently read an Inman Article on how brokers are having difficulty onboarding new agents and it got me to thinking about my own onboarding experience.   Success, in any endeavor, requires that we do more over a longer period of time than we ever expect we’ll need to do – that’s the beauty of […]

Before we get to the top 10, let’s set some context. Here are some data charts from a large National agent survey we completed recently:             On first glance, they may appear similar, but they’re not.   Firstly, both groups have more agents citing Facebook than any other source. However, […]

      Recently in our “2016 Agent’s Guide to What’s Working Now”, we included a section entitled SNIPER MARKETING.   Here we disclosed results of a survey that showed that 74% of agents just run broad ‘market-to-everybody-with-the-same-message’ type of advertising.   This represents a very real opportunity for agents to learn the power of […]

In this post we want to share with you the powerful benefits of including open houses in your marketing strategy.   If you’re already doing open houses, this information will help you take them to the next level.   First, let’s get a little context:   Veteran agents have witnessed the role of Open Houses […]